SUPALAPA Festival
SUPALAPA is a two-day music festival held at Resorts World Awana, Genting Highlands, across three stages and a lineup of international, regional and local artists. Its inaugural edition ran in March 2024, produced by Maestro Productions, a Singapore-headquartered concert promoter operating across Canada, Australia and the UK - their first festival in Malaysia.
Problem
A first-edition festival has no visual equity yet. Attendees arrive knowing the artists, not the brand, and everything on site competes for their attention: three stages, carnival attractions, and the terrain itself.
SUPALAPA needed brand structures that would function as landmarks - visible across open ground, unmistakable in every photograph taken over two days, and strong enough to give a new festival name physical presence.
The site added its own constraint. Genting Highlands is an exposed outdoor mountain venue, and the structures had to stay standing through rain across the full run rather than being struck and redeployed between showers.
Solutions
Wonder Balloons designed and fabricated a set of giant inflatable brand structures for the festival: an 8-metre air-sealed ring, a 3-metre LED-lit SUPALAPA lettering set on continuous blower, and a second air-sealed lettering set.
Mixing sealed and blower-based construction across the set was a deliberate choice for the site. Air-sealed units need no power at all, so brand structures could be positioned across an open festival field without running cable to every location - while the blower-based LED lettering went where power was already available and the lighting earned its place after dark.
Wonder Balloons supplied the full set and conducted an on-site training session with the production crew at Genting, who then handled deployment across the festival site themselves. The structures were built to be assembled correctly by a trained crew working without us present - a requirement for a site where our team could not be permanently stationed.
All structures remained standing through rain across the full two-day run.
Result
Maestro Productions, an international producer staging its first Malaysian festival, appointed Wonder Balloons for the brand fabrication behind the event's inaugural edition.
Curious to witness the magic of Wonder Balloons? Embark on a visual journey through our enchanting portfolio. From whimsical celebrations to sophisticated corporate affairs, our creations speak volumes.